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PHOENIX. – Nexus 21, a Scottsdale start-up company, wants to put a television set at the foot of everyone's bed. Not just any television – a 32- to 45-inch LCD high-definition (HD) flat panel TV that rises almost silently from inside a handcrafted hardwood bedroom entertainment cabinet.

"Since the average American spends four hours or more in front of a television daily, why not make the best of that time in the comfort and privacy of your bedroom," said Steve Lewine, president. "Whether it's cuddling up with the kids to watch a family movie or private time with a loved one enjoying the latest a romantic comedy, the magic happens with the simple push of a button. The Nexus 21 system provides the optimal viewing experience based on screen size and placement. Placing our LCD television cabinet at the foot of the bed would be the physical equivalent of watching a 65-inch screen, mounted 15 feet away. Size is important; it creates cinematic impact."

The six-month-old company researched, developed and redefined the concept of combining state-of-the-art home theater technology with an old idea: audio/visual components concealed in a beautifully designed piece of hardwood furniture.

The secret is the three-part telescoping quick-rise lift that combines European technology from a 100-year old company with American engineering to suit LCD television applications. The efficient actuator lift system has a small footprint inside the cabinet, allowing ample space for components such as DVD players, gaming units, cable or dish receivers and a DVD library. Safety features include a slow start/stop mechanism with collision control that stops when abnormal resistance is detected in any direction.

The hand-crafted cabinet, made in Phoenix, features a choice of hardwoods, finishes and designs to match any décor. The unit includes the lift, proprietary mounting brackets, surge protector, optional castors and in-home installation and set-up when the television set is purchased directly from Nexus 21. The unit is plug-and-play ready upon delivery. Installers will provide the buyer complete peace of mind with a thorough system set-up and orientation, eliminating the guesswork. The unit features a 24-month warranty and follow-up customer service to answer any questions. Due to its unique engineering, this system will cost roughly half of what competitors are charging without sacrificing quality.

"HDTV technology is a major improvement over digital television," Lewine said. "Combined with the rapid implementation of HD broadcast channels across the country, high-definition DVDs and the next generation high-def gaming consoles hitting the market starting this fall, makes now the perfect time to invest in the technology of the future."

For more information, visit www.nexus21.com or call 480-277-3170.

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