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ROCK BOTTOM TAPS A LIMITED TIME ONLY FIREHOUSE MENU
FOR ITS 11TH ANNUAL FIRE CHIEF ALE CELEBRATION
Rock Bottom will donate a portion of the proceeds from Fire Chief Ale to local charities.
March 20, 2007
Phoenix - Rock Bottom Restaurant & Brewery, located at 21001 N. Tatum Blvd., in the Desert Ridge Shopping Center will host its 11th Annual Fire Chief Ale promotion from Wednesday, March 14, to April 1, 2007, including a firefighter bachelor auction March 29. During this promotional period, Rock Bottom will offer a limited time offer (LTO) Firehouse menu that enables guests to customize their meal by choosing an appetizer, entree and dessert for a single price of $17.99. Rock Bottom will also tap its traditional Fire Chief Ale specialty brew that will remain on-tap throughout the promotion. As in previous years, Rock Bottom will donate $.25 of every pint sold to The United Phoenix Firefighter Charities.
"Fire Chief is amazing on many levels. It's our flagship promotion and one that everyone in the community embraces. In addition, it's a great illustration of our genuine commitment to giving locally," explained Senior Managing Partner Matt Verde, General Manager Rock Bottom Restaurant & Brewery.
According to Marilyn Davenport, Director of Marketing and Corporate PR, during its inaugural year the promotion generated approximately $12,000. In more recent years the average total for donations during the promotion surpasses the $100,000. Total donations attributed to Fire Chief are just under one million dollars.
"In our 11 years of Fire Chief we've managed to raise nearly a million dollars for charity while maintaining some pretty amazing relationships with our local fire fighting heroes across the country," said Davenport.
Rock Bottom will also host the following events in conjunction with Fire Chief Ale:
- Thursday, March 29 at 9 p.m. Rock Bottom Desert Ridge will host its white hot Firefighter Bachelor Auction which will be hosted by KMLE Country's own Shappy.
- Local firefighters will be auctioned off to the highest bidder
- Chance to Win Keith Urban and Country Thunder Tickets
- Live and Silent Auction
Fire Chief Ale is a Red Ale with an assertive hops character and subtle hints of caramel and chocolate. It is one of the many specialty brews created throughout the year by Brewmaster Brian Helton.
For more information about Rock Bottom's Fire Chief Ale promotion, please contact Dawn Fabian, Field Marketing Manager for Rock Bottom Restaurants, Inc. at
623-202-6433, dfabian@rockbottom.com.
About Rock Bottom Restaurants, Inc.
Rock Bottom Restaurants, Inc. currently employs nearly 7,000 nationwide. It owns and operates 101 restaurants across the United States - 63 "Old Chicago" restaurants and 38 brewery concepts operating under the names "Rock Bottom Restaurant & Brewery," "ChopHouse & Brewery" and "Walnut Brewery." The Company also operates two Sing Sing concepts, an entertainment venue featuring a dueling piano bar in a club setting. It has franchise partnerships under its Old Chicago brand that account for 25 locations with plans to have approximately 200 total operating units by 2008.
In 2000, the Company formed the Rock Bottom Foundation, a 501(c) (3) non-profit entity. The Foundation's primary focus is to positively impact the issues of hunger and homelessness within our communities, helping our teammates in crisis, and inspiring a culture of giving and volunteerism.
The Company's annual sales in 2006 were $283 million ($335 million including Franchise locations) a six percent increase over fiscal 2005. Projected sales for 2007 are $315 million ($389 million including Franchise locations).
All of Rock Bottom's restaurants are casual dining establishments featuring excellent service, high-quality, moderately priced food and a distinctive selection of micro-brewed and specialty beers served in a comfortable, hospitable atmosphere.
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