The Company
Ken Reinstein
Principal/Owner
Agency founder Ken Reinstein has more than 18 years experience, and was the PR director for entertainment and sports entrepreneur Todd McFarlane for nearly six years. His projects have spanned the areas of sports, entertainment, licensed collectibles, online auctions, small business, health care and more.
From 1998 to 2004, he directed the PR efforts for Spawn creator and McFarlane Toys' founder Todd McFarlane, generating annual worldwide television, radio, magazine, newspaper and Internet coverage worth millions of dollars. He has worked with the NFL, MLB, NBA, NHL and NASCAR, as well as movie, music and gaming projects including Terminator 3, Shrek, Austin Powers, The Beatles, Ozzy Osbourne, KISS, Elvis Presley, Iron Maiden, Metallica, Jim Morrison, Konami, Namco, EA Sports and more.
He has been involved in or led many major events and initiatives, including:
- Foot Klan assisting clothing company Sedgwick & Cedar obtain 200 new accounts and 10 new international distributorships during the February 2006 MAGIC International Fashion Show.
- Assisting in the casting of ABC's The Bachelor in spring 2006.
- Securing a VIP audition slot for Foot Klan with Simon Cowell's newest show America's Got Talent that aired on NBC in summer 2006.
- Developing celebrity charity auctions for Pass It On and Alice Cooper, Rick Schroder, and other celebrities, benefiting major charities, including the Solid Rock Foundation and Childhelp USA .
- The first-ever women's soccer match in Arizona featuring Mexico's Women's Olympic Soccer Team and the Arizona Heatwave.
- A New York City press conference announcing Todd McFarlane as the owner of Mark McGwire's $3 million home run baseball, and Todd's successful bid for Barry Bonds' 73rd home run baseball carried live on ESPN SportsCenter, - the one-time highest-rated 15 minutes in SC history!
- A three-year tour of The McFarlane Collection Todds exhibit featuring historic Mark McGwire and Sammy Sosa 1998 record-breaking home run baseballs. It traveled to dozens of Major League stadiums and Minor League parks.
- Wayne Gretzky's retirement weekend in Edmonton.
- Media appearances in New York, Los Angeles, Toronto, Phoenix and all points in-between.
- Electronic games and licensed action figure unveilings at E3 in Los Angeles, working with NAMCO, Konami, Nintendo and others.
My experience includes:
- Media Relations
- Celebrity Connections
- Marketing and Networking
- Brand Development
- Customer Relationship Management
- Events Planning and Management
- Copywriting
- Product Rollouts/Launches
- Radio/TV Talent Booking and Production
- Crisis Management
- Collateral Development